AI Insights · Timothy · July 2022
Top 5 Film & Television Apps in Turkey: Q2 2022 Performance
An overview of the performance of the top 5 film and television applications on a unified platform in Turkey during Q2 2022.
The second quarter of 2022 saw varied trends in the performance of the top 5 film and television applications in Turkey. Here’s a closer look at how these apps fared in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
Disney+ had a remarkable quarter in Turkey. The app experienced a significant boost in weekly downloads, starting from around 38.2K in early June and peaking at approximately 658.8K by the end of the month. Concurrently, weekly revenue saw a substantial rise, hitting a high of about $150.8K in mid-June. Active users also surged, reaching around 902K by the end of June.
BluTV showed mixed trends throughout the quarter. Weekly downloads fluctuated, peaking at about 82.2K at the end of May and then settling at around 43.6K by the end of June. Weekly revenue had a slight downward trend, starting at approximately $21.9K in late March and ending at around $13.6K in late June. Active users saw a peak of about 370.9K at the end of May, before stabilizing around 293.8K by the end of the quarter.
Netflix maintained a steady performance, with weekly downloads consistently ranging from about 67.8K to 95K throughout the quarter. Revenue remained relatively stable, with a slight peak at around $17.2K in early May. The app’s active user base was robust, peaking at approximately 4.23M in mid-June.
DilediğinYerde experienced a downward trend in downloads, starting at about 23.2K in late March and dropping to around 8.7K by the end of June. Revenue also saw a decline, from approximately $17.3K in early April to about $5.9K by the end of June. Active users showed a similar trend, decreasing from around 292.3K in early April to about 244K by the end of the quarter.
MUBI: Stream Great Cinema had stable performance metrics. Weekly downloads ranged from about 2.1K to 4.9K, while revenue remained steady, averaging around $3.5K. Active users peaked at approximately 20.7K in mid-May before settling at around 18.4K by the end of June.
For more detailed insights into the performance metrics of these apps, visit Sensor Tower.
